1. Market Introduction
(1) Introduction of foreign markets
International market smart home is mature industry, such as the United States has become one of America's X10 mainstream technology, its users have exceeded 14 million, accounting for 70% of global consumption of smart home products. Singapore 8X system is the only products which passed UL certification of home security and fire alarm system , and won the American Family Association awarded the Best Intelligent Technology Award in 1995, 1998 years, the system of the world in the United States and Singapore, more than 20 country or region has been widely adopted and applied.
(2) domestic market introduction
At present, the domestic market is at early stage, since China's large population, urban housing is also more intensive residential area selection mode, so a lot of real estate trade associations will consider intelligent home, the mature devices can be divided into residential security alarm system, three table cc system, video intercom system, single-function products.
2. Current market opportunities
In recent years, China's rapid economic growth along with sustained domestic gradually formed wealthy crowd, villas and apartments in the domestic market but also massive sales growth, which provides a strong foundation for the smart home market power. Currently villas and apartment owners have a very strong demand for smart home, but there are not that company can provide this service, there are two main reasons:
Smart Home and ordinary housing renovation are two completely different categories of technology-tech, smart home is very high type of technology involved is very large, general decoration company can not provide intelligent home design and construction, some large companies only provide a single product placement and installation video intercom products, it is difficult to meet the general purchase villa or apartment owners have to request.
Villas and apartments in the smart home is not a manufacturer of products to meet their needs, is formed by a combination according to user needs and integration of different products into one complete system. But domestic manufacturers or distributors smart home can not provide such services, there is no professional to do this aspect of the design and integration of the company.
The two main causes of villas and apartments smart home market market vacuum there, this is our market opportunities.
3. Target Market
For the present, in terms of ordinary Chinese people living mainly to solve the basic problem, smart home is not a necessity in terms of the current, rich people to buy apartments and villas even more emphasis is high quality of life, smart home will meet this demand for some consumer groups. Currently in smart home market introduction, consumer groups focused on high-end users, but once the market enters the maturity of smart home products will be able to enter millions of households.
Owners Our current target user just purchased a villa or apartment owners have not yet renovated, there is the purchase of a second-hand house or apartment renovation to be carried out in
4. What we can bring to our target users?
For the current target users, services and products we provide, it is neither a necessity and should not be a luxury, it should be of practical value luxury and service, not to show off smart home furnishings, but for modern human intelligence of life service. However,in the current market introduction phase relative to the average consumer in terms of luxury, with the improvement of the conditions of domestic consumers, people are no longer satisfied the ordinary home life, smart home will enter families soon.
