Opportunities for marketing model

Opportunities for marketing, is the industry with thousands of people the opportunity to speak, so that more people know, this is a good opportunity, which a future trend, if not everywhere speaking, people do not know, do not understand the development of this industry will be slow. The speed of development of the industry or not, is involved in many aspects of the actual number of people in the decision, if more people participate, the market is mature quickly. Smart home industry is a future trend of development, which for the understanding of the industry people are well aware that there will be no one would suspect. But also the need to promote good opportunity, so you need to set up distributors, resellers, agents regions through investment, the possible appreciation of wealth opportunity to tell more people, so that enterprises will succeed. Simply put, is to share ways to make money. Chinese people have a common problem of the small businessman is afraid that people know their own ways to make money, because of fear of others also came, and he earned less, in fact, this is very wrong, they often do not expect others to come, the market can will promote and influence will be greater, the more people will buy, especially for emerging industries and emerging markets, we need a more profitable, everyone a promotion, to unite all possible joint market power, and jointly promote the industry and the rapid development of the market, so we may have to make money, like Wenzhou business, his discovery of a good business, it will certainly find a good opportunity to work with all the relatives and friends to promote, then, let everyone do, we do together, force big, big impact.

Professional market set point

 In the professional market set point would be a good model. For example, in the building materials market, set up a smart home store. The sales endpoint security projects forward, is actually trying to sell the material and information communication and interaction, if done, more quickly into the market. This will achieve two goals: one is to truly feedback through storefront real end-user demand, while the store is the real face of the public arena, this is a good place to sell. Another is the current smart home products or high consumer products, the most important thing is the price, only the villa is the main target users, so the higher the success rate of retail.

Supermarket selling

 With security products from official use to civilian use, through supermarkets and other shops selling facade open to a large number of sales of products has become a possibility. Generally, supermarket products should be familiar to people and understanding, so this way the product is mainly used in the more mature period. At the moment, home security products is not a necessity, not like toothpaste, toothbrush, as placed on the shelf and let the people choose, but can be explained by the poster presentations and promoters to achieve publicity and more direct, so that ordinary people a greater range of accept smart home lifestyle effects.

Looking for Agents

For manufacturers, from production to sales there are several paths to build France: Manufacturers - big total generation - the regional agency - distribution - Terminal; manufacturers - Distribution - terminal - Terminal; manufacturers - terminal. Generally, the dealer is set up under a relatively common practice. As agents of the same on a value chain between manufacturers and is close community, they are able to assist businesses to do the maintenance and promotion of the brand, and at the same time building pathways to help businesses maintain their own path. Opportunity Shenzhen Science and Technology Development Corporation wave hit the "second pot of money" in the search for agents slogan, creating expanding career for those who have a certain economic strength of the agents, so that can better build their own brands, dominate the market .

Marketing concepts

 Ideological strength and mobility are inextricably linked, the market matures need to develop a concept. Understanding of the industry not only dominate the selection of enterprise technology and products, but also dominates the operating principles. Therefore, the publicity from the idea, you can say this is a marketing approach. From the "smart home DIY enthusiasts club" to "thousands of smart home Engineer Training - Yurun plan," Szabolcs is more emphasis on the promotion of an idea. Sauber believes that "marketing" that the words have two meanings, the first layer is: "market" word, that is the strategy, is the direction that the future of business, plans and objectives, and "marketing" two words, focus on specific sales, that is tactical, so the marketing strategy and tactics, including the contents of two aspects, and Szabolcs introduced the idea, in fact, reflects the Szabolcs taken to achieve the goal shouted sound segments goal by implementing a phased goals to achieve big goals. For example: "thousands of smart home Engineer Training - Yurun plan", which is the goal of professional and technical personnel training, as through the implementation of such a plan, there will be more technical staff to promote smart home products, which is great technology and products the size of the application and promotion of protection. Another example, "hundreds of thousands DI Y lovers - free charging scheme", which is a joint Szabolcs insisted everything can be combined forces to jointly promote the development of the industry reflects the idea, while smart home products is a more particular industries, it has great technical ingredients in it, unlike ordinary product, one that you know, because there is a certain degree of technical content for technology enthusiasts, smart home products is still very interested in these technologies through technology enthusiasts and the dissemination of ideas on the development of the industry is of great benefit, like the development of the computer industry, and lovers of promoting industry has played a significant role.

We can say that marketing model is the soul of business. In the ever-changing market environment, how to find the key point, is the enterprise trying to explore the issue. Successful model is not replicated, choose one or several most suitable for their own way, is a holy grail of enterprises.

According to market research and understanding of the industry, the Shenzhen Municipal Science and Technology Development Corporation put the wave of smart home positioned so few features: convenient, fast and comfortable. Based on such a concept, the company pioneered the development of a wave of RF products, and finally turn those ideas into the lead in the implementation of the

definition of smart home gateway system. For example, a feature of lighting control products is the ability to operate independently of the intelligent gateway alone, its product architecture and ideas embodied a wave in the direction of R & D, but it also can be controlled by the gateway, is easy to install also works to facilitate the use of a household product, so it can take engineering, installation and stores selling two channels simultaneously.

Marketing is a customer psychology and behavioral interventions are aimed customers to buy their products. Only sold, the product can be transformed into commodities. On market development and occupation, who pre-empted whoever has the dominant position. Smart Home Marketing also actually divided into two types, one is the smart home manufacturers marketing, the other is the user market, marketing, both of which there are some differences, for the manufacturers might also concerned about two , one is how to cause excellent with the appropriate vendors to do the company's products agency, is to channel marketing, how to find, looking for the right channel vendors to promote smart home products, and the other one is the end-user marketing, how really let the user know, understand, purchase and use of smart home products, but the current domestic manufacturers of smart home products, a considerable part may be focused on channel marketing, marketing to users not doing enough, this is the objective situation, Of course, this development stage with the industry, since the market is still in a growth stage, so the user may not immediately marketing play an immediate effect, but manufacturers still need to stick to it.

Of course, the marketing model is a complex issue and can not evaluate which model is the best, and only in the security industry for the smart home market and conduct a thorough investigation, in rational understanding on the basis of their strength, find the key that points, to the point, in order to be more effective, in order to help companies better survival and development.